Mapletree
Your Space to Grow — Simplifying complex investment information for diverse user types through purpose-driven IA
Audit findings
Competitors
Competitors raised the bar
Users expected more than a clean interface — they expected insight and service value.
Consumers
Users wanted clarity and relevance
Different profiles had different goals, but shared the same need for efficient, meaningful content.
Platform
The platform needed a stronger exchange
Users were giving time, but not getting enough clarity, context, or value back.
Target users
Understand the motivation, not just the task.
“What they need” matters more than “what they do.”
Investors need clear signals for better decisions.
Motivator: Wealth
Analysts and journalists need timely information to build a point of view.
Motivator: Insights
General visitors need simple entry points to learn more.
Motivator: Curiosity
Tenants need listings, requirements, and next steps.
Motivator: Property
Candidates need culture signals and opportunities.
Motivator: Career
Navigation / IA
Principles
Clear naming — user expected
Prioritised order — Less links
Progressive disclosure — Journey paths
Clear structure helps users find what they need and continue naturally to what comes next.
Personas
Tenant · Leasing Prospect
Emily Ng
Needs fast answers to find the right commercial space.
Motivator: Property
Investor
Lee Wong
Needs trusted signals to make confident investment decisions.
Motivator: Wealth
User scenarios
More Work
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