LG Kitchen
From social to product — bridging the gap between recipe inspiration and LG appliance experience through participation-first UX
Direction
Social & Platform
complement each other.
Social creates the first touchpoint with LG through light, low-commitment content.
The platform deepens that connection through richer experiences, community, and product engagement, turning awareness into loyalty.
Social
The Snack
Platform
The Full Course
Brand Communication
↔
Brand Experience
Category Affinity
↔
Product Affinity
Ideas & Inspiration
↔
Curated Empowerment
Low involvement
↔
High involvement
More Work
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