Design Proposal
Web
2024
Bibigo Global
알고 → 좋아하고 → 사고 싶어지도록 — Global D2C conversion through content-centered site restructure
Problem
Three gaps. One opportunity.
The audit showed three breaks in the experience.
01
Story buried by structure
Product-first IA buried the brand.
02
No Reason to Return
The site felt like a catalogue, not a community.
03
Social Did Not Carry Into Web
Social energy dropped on the web platform.
Creative direction
From ecom pillars to creative expression.
Each business pillar became a clear creative direction, connecting strategy to visual and interaction design.
Activate
Brand
Brand
↓
Delicious Stories
Build brand recognition and trust.
Product
Showcase
Showcase
↓
Surprise & Delight
Present products in a modern, engaging way.
Community
Engagement
Engagement
↓
Consumer Focused
Put user needs first to create emotional connection.
Connect Direct
to Customers
to Customers
↓
Guided
Make key information simple, clear, and actionable.
Design direction
Three design directions
Each direction came from the UX audit, not aesthetic preference.
Direction 01
Content → Commerce flow
Shift the IA to content-first discovery, where product appears inside the brand story.
Direction 02
Awareness → Conversion
Connect discovery, storytelling, and purchase into one clearer flow.
Direction 03
Competitive benchmark
Study global D2C leaders across K-culture, influencer content, and real-time social integration.
More Work
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